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The success of a trade show

The success of a trade show for a sales and marketing company lies in its ability to set up an exhibition that will enable the company to market and attain set sales targets. This requires adequate preparation and awareness creation to inform potential clients of the show; an attractive display that catch the attention of potential customers; and an excellent sales team to convince customers to buy the products being offered. Here are some of the tips on how to achieve this.

Prepare the Sales and Marketing Team

Preparation ahead of time is one of the key factors to successful a trade show. Preparation of the sales and marketing team ensures that everybody is on the same page and has all the information required for the trade show. You need to determine the number and composition of the sales team. You also need to assign responsibilities, provide the schedule and communicate to the team members well in advance. Create a checklist of all the things that you will need before and after the show including the dress code during the trade show, the products that will be displayed and exhibition materials. Pre-show visit to the site is also important for familiarization and determination of the arrangement and flow of items in the booth.

Convene a Pre-show Strategy Meeting

You need to strategize on a number of things before the big day. One of the key things is to determine the sales target. This can be benchmarked against the target that was achieved on the previous show. You also need to strategize and determine the sales and marketing techniques that will be used to attract and convince potential customers to buy your products. You may consider using sales personnel, offering products at discounted prices, giving additional free products to customers who buy a certain quantity, giving money back guarantee to customers within a certain period and giving tickets or prize money to customers who win contests. The marketing strategy may also entail having a strategic location where potential customers can easily locate your booth.

Develop an elaborate Advertising Strategy

Advertising enables potential customers to be aware of the products that you are offering at the exhibition. Social media is one of the biggest platform that you can use to reach out to potential customers. Create awareness prior to the main day by creating an event and invite people through your social media platforms. During the show go live on your social media platforms, tag your location and post pictures and videos of your products, and encourage your followers to share. At the booth consider having a well-known influential personality to attract potential clients, using HD screens with eye-catching videos and images of your products, give flyers, T-Shirts, pamphlets and reading materials containing information about your products, office locations, contacts and possible social media accounts.

Have an Eye-Catching Display at the Exhibition

The trade show experts at ExpoMarketing work to attract the attention of potential customers to your booth. Ensure that there is adequate lighting with attractive colors. Arrange your products in an attractive and simple pattern. The booth exhibitors need to be dressed in an attractive yet professional manner. Use music, prize-wheels, comedians and contest/games to enhance your display. Finally capture potential leads and do follow-ups.