overall branding and identity of a business can have an impact on the types of
products and marketing materials that you use to reach and interact with your
customer. If you are a retailer that deals in smaller items, deciding on the
right shopping bag to distribute to your customers is a big commercial decision
are a wide variety of options on the market, ranging from plastic bags to
standard paper bags and a number of other types. Some businesses are opting for
more specialist ‘kraft paper bags’.
What are kraft paper bags?
a paper bag to be considered a kraft paper bag it needs to have a few
additional features and elements. For example, most kraft paper bags tend to be
made of high-quality recycled paper. You can usually tell this by the feel of
the bag. The handle of the bag is also important. Standard paper bags will
normally only come with a low-quality thin paper handle.
the other hand, kraft paper bags will normally have the option of a variety of
different handles. Ranging from ribbon to string. This added variety is one of
the reasons why many business and shoppers are on the hunt for good quality
kraft paper bags.
addition to the handle and paper quality, many kraft paper bag manufacturers
also ensure that their product is made from FSC approved
brown kraft paper. This logo is one of the quickest ways to evaluate the
quality of a paper bag.
way a bag is manufactured can also hint as to whether it is a kraft paper bag.
If there are some subtle hand-finished features and organic materials have been
used in the whole process, it will hint that you are buying a kraft paper bag.
What kind of business suits kraft paper
paper bags are much better for the overall buyer experience than normal ones,
and many shops have recognised this. If you market yourself as a small boutique
store, then kraft paper bags will work well with the image of your brand.
Having said, with the correct design, any business with physical products could
benefit from the introduction of kraft paper bags.
Where can I buy some good quality kraft
If the reasons listed above have persuaded you on the virtues of kraft
paper bags, then now is the perfect time to start ordering them. Look for a
manufacturer who sells kraft paper bags that are FSC regulated with wide
flexibility in terms of design and material and you will be onto a winner.