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The success of a trade show
The success of a trade show for a sales and marketing company lies in its ability to set up an exhibition that will enable the company to market and attain set sales targets. This requires adequate preparation and awareness creation to inform potential clients of the show; an attractive display that catches the attention of potential customers; and an excellent sales team to convince customers to buy the products being offered. Here are some of the tips on how to achieve this.
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Thousands of Twitter users ‘deceived by Russian agent’
Hundreds of thousands of Twitter users are reading pro-Kremlin propaganda by a suspected Russian troll posing as a Ukip supporter, evidence suggests. Analysis of tweets under the name @DavidJo52951945 indicates that they were likely to have been posted as part of a disinformation campaign.
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Brands warned to monitor bloggers they sponsor
Irish brands have been warned the onus remains on them to make sure bloggers identify sponsored content when posting online. Sponsoring posts on social media has become a popular method of advertising, with brands ranging from Littlewoods to Penneys paying people to post about their products. With the rise in influencer branding and management companies such as greenlight influencers and Instagram influencer management companies globally may be wanting to ensure that figures they manage and sponsor are aware of new legislation being imposed. Bloggers and other online “influencers” are required to show that posts have been paid for through clearly identifiable hashtags such as #Ad or #SP, for sponsored.